Brought to you by automaterevops.ai

The HOT CALLING Playbook

Turn Real-Time Buying Signals Into Pipeline

The Problem with Cold Calling

Let’s face it: Cold calling is not dead—but it’s getting harder.

→ Conversion rates are low

→ Reps waste hours calling leads who aren’t ready

→ You burn time, morale, and budget on randomness

And still… many teams keep dialing away, hoping the next stranger picks up.

But what if your team only called people who already showed interest?

That’s where HOT CALLING comes in.

Why This Playbook Exists

Most reps are stuck in outdated motions—calling off static lists, relying on guesswork, and missing out on modern tools that could make them wildly more effective.

This playbook gives you the exact framework to flip your approach:

→ Identify buying signals in real time

→ Trigger notifications to reps when action is needed

→ Equip them with context and contact info—fast

It’s not theory. This is the same system we use with our coaching clients—some of the fastest-growing consultants and RevOps teams using Clay.